The objective of this project was to design the branding, mobile app and B2C website for a local music ticketing platform called TOON.
The branding needed to effectively communicate to their target audience and provide a youthful, modern and professional look with a colour palette that embodies the dynamic nature of music events.
The app's user interface should be intuitive, allowing users to easily browse events, purchase tickets, and access ticket wallet and event information seamlessly.
Design a captivating B2C Website to capture the attention of music event promoters .
Apply consistent branding across all platforms to create a recognizable and memorable identity for TOON, fostering trust and loyalty among music enthusiasts.
Branding
The name is play on the word ‘TUNE’. The ‘OO’ replicates music volume waves reinforcing what the brand is all about.
Clean
Simple
Memorable
Modern
Secondary Logo Colour
Tertiary Logo
Logo mark
Primary Logo Colour
Brand Colours
Alex Melody
28 years old
Galway, Ireland
Alex Melody, a 28-year-old urban professional, works as a marketing specialist for a creative agency in the city. With a degree in digital media, Alex is not only tech-savvy but also deeply appreciates the intersection of technology and the arts. Passionate about discovering emerging artists and attending live performances, Alex's diverse music taste ranges from indie rock to electronic beats.
In addition to a hectic work schedule, Alex values downtime spent exploring local music scenes, attending intimate gigs, and connecting with fellow music enthusiasts. Always in the know about the latest trends and events, Alex relies on technology to enhance the overall music experience. Social media is a significant part of Alex's life, as sharing music discoveries and concert experiences with friends and followers is a favorite pastime.
Alex Melody's primary objective is to immerse themselves in a diverse and vibrant live music scene. With a keen interest in discovering emerging artists and staying up-to-date with the latest music trends, Alex aims to curate a unique and personalized music event experience.
Alex finds hard to keep up with the music scene in his local area. Alex finds there is a lack of a platform for people to promote local events and up and coming local artists allowing the population to be informed about local events.
The goal of this exercise was to elevate the user experience by keeping the user flow simple, easy to understand and straight forward in order to seamlessly guide music enthusiasts from event discovery to ticket purchase.
UX Research
User Interface
This is the backend platform of both the app and the website. Designed to give Admins and event creators the possibility to create, edit and manage their events.
User Interface
A design system in UI design is a collection of reusable components, guidelines, and standards that ensure consistency and efficiency across a product's user interface. It helps teams maintain a cohesive visual language while streamlining the design and development process.
