Xplore Local
Lead UX/UI Designer
My Role
I led the UX/UI design for Xplore Local, creating a seamless and engaging app experience that helps users discover local events, dining, shops, and attractions. My role involved designing an intuitive interface that makes exploration effortless while ensuring a visually appealing and consistent brand identity. The goal was to enhance community engagement and drive support for local businesses through thoughtful design and user-centered interactions.
Approach
(01)
Strategy & Planning
Using affinity mapping, we organized key features to ensure the app covered all aspects of local discovery—events, dining, shopping, and attractions—while keeping the experience seamless.
(02)
Intuitive UX/UI Design
Designed a clean, user-friendly interface with smooth navigation, interactive maps, and smart filtering. The visual style balanced modern aesthetics with a community-focused feel.
(03)
Testing & Refinement
Through iterative testing, we refined interactions and layouts to enhance usability, ensuring an engaging experience that drives local exploration and business support.
